Marketing Strategy Innovation Reinvention
Clients come to us with the most challenging business issues they would often handle personally if they had the capacity. We bring a group of senior-level marketing, research, and consulting executives, thought leaders, and content experts to serve as your extended team.
For example, we may help a client identify whitespace opportunities in an evolving marketplace, uncover hidden innovation opportunities in a crowded category, or reinvent an aging insights system.
We believe in connecting the dots - across all available data types, among diverse disciplines, and through thought leadership. Steve Jobs said this approach made all the difference in his life. We believe it can make all the difference to our clients.
We help clients with strategic issues that they may not have the information or resources to address. These typically involve synthesizing a wide array of information, including meta analysis of internal research and data, review of secondary research, interviews with academic thought leaders and industry experts, and potentially additional market research.
A major professional services firm wanted to understand the evolving competitive landscape in order to achieve their double-digit growth goals.
We have deep expertise in insights, having worked on some of the most successful and innovative launches across a wide range of industries, and have often helped clients with their most challenging innovation projects. We help our clients throughout the development cycle from identifying white space to forecasting sales, with an eye toward market disruptors.
A client in a rapidly-growing consumer durable category expected forceful competitive entry and needed to protect its position. This included launching a low-end flanker and revising messaging and pricing of the broader portfolio.
We live in a time of accelerating technological evolution and changing behavioral understanding. Often times, companies struggle to adapt to this ever-changing landscape. We help our clients evolve by applying a future-facing perspective to their business problems.
A client in a highly emotion-driven consumer packaged good category needed to present accurate sales estimates to the financial markets and trade partners after a series of “misses” threatened credibility.
We offer a community of executive-level consultants, leading academics, and subject matter experts.
John is a Northwestern and Kellogg honors graduate in marketing, strategy, and finance. As a consultant, he’s helped shape one of the world’s most successful FMCG launches, the most successful new beer of the millennium, the first hybrid sporty car, and the Java computing language.
As a thought leader, he works closely with leading academics, pioneers of behavioral economics, social analytics, implicit measurement, and others, and regularly guest lectures at the Kellogg School of Management in New Products and Marketing Research.
As an entrepreneur, he founded and grew a professional service line into the global leader in two years, led consulting practice areas in retail, durables, automotive, and FMCG, and worked with leading companies in B2B, tech, and professional services.
Nova Foresight is a community of executive-level consultants, leading academics, and subject matter experts across a wide spectrum of disciplines:
In each engagement, Nova Foresight will assemble a team that provides the skills tailored to meet your unique business challenges.
Each project is distinctive and may include a broad range of collaborators, including the following professionals:
Jill is a former Partner at Prophet, Senior Director of Insights at PepsiCo, and Director of Consumer Insights and Strategy at Kraft, with expertise in portfolio management, brand positioning and strategy, innovation platform development, new product launches, and marketing investment allocation. Jill holds a BBA from the University of Wisconsin and an MBA from the Kellogg School of Management.
Alain is a strategic consultant and has managed hundreds of engagements for Fortune 1000 companies in technology, financial services, industrial products, and consumer goods, with expertise in innovation, new products and branding. Alain holds an MBA from the University of South Alabama and a BA from Ecole Supérieure de Commerce de Pau, France.
Eleni is a former Marketing Director at P&G and Partner at the Tradewind Group, with a sweet spot on strategic market analysis and customer marketing. Recent and current projects include transforming a $10 Billion company to a customer business development and marketing organization, leading the 5 year innovation pipeline for a food brand and analyzing over 200 categories and companies for a private equity firm. Eleni holds a BBA from the University of Michigan.
Scott is a former Marketing Director at Newell Rubbermaid and Executive at Nielsen, with expertise in driving sales and profits by creating synergizes across disciplines, including: social analytics, database mining, predicative modeling, primary, syndicated and attitudinal information and others. Scott has an MBA & post graduate work in econometrics & finance at Temple University, and was recognized as a Simon Guggenheim Scholar, University Fellow and Phi Beta Kappa.