John Schroeder, Principal
John is a Northwestern and Kellogg honors graduate in marketing, strategy, and finance. As a consultant, he’s helped shape one of the world’s most successful FMCG launches, the most successful new beer of the millennium, the first hybrid sporty car, and the Java computing language.
As a thought leader, he works closely with leading academics, pioneers of behavioral economics, social analytics, implicit measurement, and others, and regularly guest lectures at the Kellogg School of Management in New Products and Marketing Research.
As an entrepreneur, he founded and grew a professional service line into the global leader in two years, led consulting practice areas in retail, durables, automotive, and FMCG, and worked with leading companies in B2B, tech, and professional services.
Nova Foresight is a community of executive-level consultants, leading academics, and subject matter experts across a wide spectrum of disciplines:
- VP and Director-level consultants, marketers, and researchers
- Leading academic faculty
- Subject-matter experts:
- Behavioral economics
- Creative & execution
- Database marketing
- Marketing strategy
- Marketing mix modeling
- Research execution
- Shopper marketing
- Social analytics
In each engagement, Nova Foresight will assemble a team that provides the skills tailored to meet your unique business challenges.
Each project is distinctive and may include a broad range of collaborators, including the following professionals:
Jill is a former Partner at Prophet, Senior Director of Insights at PepsiCo, and Director of Consumer Insights and Strategy at Kraft, with expertise in portfolio management, brand positioning and strategy, innovation platform development, new product launches, and marketing investment allocation. Jill holds a BBA from the University of Wisconsin and an MBA from the Kellogg School of Management.
Alain is a strategic consultant and has managed hundreds of engagements for Fortune 1000 companies in technology, financial services, industrial products, and consumer goods, with expertise in innovation, new products and branding. Alain holds an MBA from the University of South Alabama and a BA from Ecole Supérieure de Commerce de Pau, France.
Eleni is a former Marketing Director at P&G and Partner at the Tradewind Group, with a sweet spot on strategic market analysis and customer marketing. Recent and current projects include transforming a $10 Billion company to a customer business development and marketing organization, leading the 5 year innovation pipeline for a food brand and analyzing over 200 categories and companies for a private equity firm. Eleni holds a BBA from the University of Michigan.
Scott is a former Marketing Director at Newell Rubbermaid and Executive at Nielsen, with expertise in driving sales and profits by creating synergizes across disciplines, including: social analytics, database mining, predicative modeling, primary, syndicated and attitudinal information and others. Scott has an MBA & post graduate work in econometrics & finance at Temple University, and was recognized as a Simon Guggenheim Scholar, University Fellow and Phi Beta Kappa.