Marketing Strategy star Innovation star Reinvention


Marketing Strategy

  • Targeting and positioning
  • Competitive landscape
  • Market entry
  • Market sizing and prioritization




We help clients with strategic issues that they may not have the information or resources to address. These typically involve synthesizing a wide array of information, including meta analysis of internal research and data, review of secondary research, interviews with academic thought leaders and industry experts, and potentially additional market research.

CASE EXAMPLE: LANDSCAPE ASSESSMENT


THE NEED

A major professional services firm wanted to understand the evolving competitive landscape in order to achieve their double-digit growth goals.

OUR APPROACH

We took a multi-faceted approach to understanding the landscape including:
  • Synthesizing a broad array of research conducted independently by separate practice groups
  • Running debriefs and strategy sessions with key Partners
  • Conducting in-depth interviews with CXOs and other key client-side decision makers

THE OUTCOME

The client is now one of the most successful firms in its industry. We helped them achieve this by:
  • Identifying the competitive landscape and profiling their undifferentiated place within it
  • Determining key levers ownable and achievable by the firm
  • Scoring potential across a range of strategies, and building consensus among the partnership for action