Marketing Strategy star Innovation star Reinvention


Reinvention

  • Market insights system
  • Meta analysis
  • Applied behavioral economics and other disruptive approaches
  • Integrating data sources (insights, big data, sales, social)

We live in a time of accelerating technological evolution and changing behavioral understanding. Often times, companies struggle to adapt to this ever-changing landscape. We help our clients evolve by applying a future-facing perspective to their business problems.


CASE EXAMPLE: REINVENTING PRODUCT FORECASTING


THE NEED

A client in a highly emotion-driven consumer packaged good category needed to present accurate sales estimates to the financial markets and trade partners after a series of “misses” threatened credibility.

OUR APPROACH

We helped the client by
  • Synthesizing client, syndicated, media, and market research to provide holistic view of prior innovations
  • Revising the forecasting approach by applying academic theory to the synthesized data
  • Altering the product positioning of a key launch by removing overlap with an existing competitor

THE OUTCOME

We helped our client with one of the most successful launches in their category, and presented an estimate within 10% that built credibility in the marketplace.